AUTHENTIC STORYTELLING
Using photography and video, I help businesses promote their brand by telling authentic stories about their people and services for website, social media and content marketing.
Crafting effective media starts with a plan
What is your message? Who are you trying to reach? What do you want others to understand? What outcomes do you want to achieve?
Choosing the right visual medium for your content depends on its purpose.
Photography
A simple way to personalise your service and make it more relatable is to show your customers the person behind your business.
Additionally, images of your team, events, products and location are an effective way to boost credibility.
Videography
Video storytelling is a modern way of sharing your personality in a style that is both accessible and engaging.
Build trust with your audience by telling a personal story, providing a testimonial, producing a brand film, or creating an educational video.
Social Media
Make your communication toolkit more interesting with short entertaining videos and dynamic photos to share.
Keep others informed by getting your message out quickly.
Show what you care about with engaging content that suits your goals.
Fiona Demark
A day in the life with blindness
Video: Personal story
Use: Website
Style: Emotive and informative
Goal: Document and show others the challenges of being blind to improve accessibility.
Department of Transport and Planning
People and Culture
Photography: Corporate events
Use: LinkedIn updates and marketing assets
Style: Dynamic and personable
Goal: Document live events capturing diverse people and moments.
Professional Portraits
Online Profile
Photography: Headshots and location portraits
Use: Website
Style: Fresh and contemporary
Goal: Look professional and show personality for a business or personal profile.
Flinders Street Station
Melbourne Commuters
Mixed Media: Creative Reels
Use: Social Media
Style: Black and White, observational
Goal: Explore new treatments showing pedestrian movement around train stations.
Acknowledgement of Country
I acknowledge the First Peoples throughout Victoria and pay my respects to their Elders past and present and to the ongoing living culture of Aboriginal people.
I live and work in Coburg on the land of the Wurundjeri people, connecting to the spiritual land, sky and waters of the Kulin Nation.
Merri Creek, Coburg
